How the New Media are Used in Business
From Baruchnewmedia
Introduction
“If your concept is solid, your timing is right, and your commitment to your core idea is unshakable…. ….the message has to be crafted carefully, the resources invested wisely, and the potential and actual payoff evaluated closely.”- Robert Tuchman
What we are seeing on the internet right now is a major upheaval of business models, a revolution that is going to be viciously fought from both sides, by the newbie’s disrupting everything, and the old-world powers very upset at how the newbie’s are breaking down what were lucrative barriers for them. That high marble tower the newspaper industry used to peer down from is crumbling. The music industry, or should we say last century’s music industry, that acted both as boon and filter of music, is also facing demise. No longer can a mighty few decide what is news for the masses to consume, and no longer can they decide who becomes an overnight sensation. After they spent billions of years, and enormous amounts of influence conglomerating and streamlining, the media world suddenly decentralized under their feet. It wasn’t just that the audience got tired of packaged news and packaged music and packaged choices—they did tire of that, relatively quickly—it was that the Internet provided the autonomy media companies had actively blocked. In addition, they are still trying to block it, still trying to turn it back to the old way. While they figure that out, it is good news for upstarts, locals, small ventures, and nimble, creative types the old media world effectively blocked out in the past. The new people are understanding and taking advantage of sites like YouTube. The decentralization YouTube spearheaded floods the market with competition, which something conglomerates over the years worked very hard to push away. It’s their own fault. A music video is essentially a three-minute commercial for a band. The second the music industry start treating these promotional vehicles as anything but what they are was the minute people started rebelling. YouTube and sites like it just add another promotional channel and a very effective one at that.
That’s why this story about a Denver-based singer who says YouTube helped him go from playing tiny blues bars for, at most, hundreds, to playing for thousands. Joe Bonamassa says fans go to YouTube to check out local artists before wasting their energy to see them live. Meanwhile, No Doubt, an American rock band, gives away downloads with concert ticket purchases, and Lamb of God sells commerative CD/USB/Vinyl packages with tracks separating out drums, bass, and guitar for those who emulate them. It’s starting to become hard to remember that it used to be different, that bands and musicians had to trek around in the wastelands of obscurity, hoping (usually in vain) to be discovered by some music giant. If that never happened, so many Phen375 gave up to go into real estate and insurance sales. One wonders if they’d taken the same route if they’d had the advantage the Internet is giving musicians just ten (five) years later. And that’s the point. Those barriers are gone and good riddance.[1]
Businesses Use New Media to Maximize Profits
Businesses have realized that one-way communication with customers has quickly become a thing of the past. It is imperative to keep a two-way communication line with customers if businesses want to make profits. It is all about the bottom line and companies are eager to do whatever it takes to get new customers and more importantly retain them. So the question is how do they achieve this goal? Well, companies are catching on to the new media fever that is producing enormous profits and a committed business relationship with customers. Businesses are finding out that they cannot put all their performer 5 marketing eggs in one basket. Although traditional marketing is still effective for advertising products and services, it's not as viral as social media networks which has the power to connect with customers and actually get feedback from them. Social networking sites like Twitter and Facebook are considered to be “broad-range or general social networking.” They are open to the entire public and have members using is from all parts of the world. For the most part, individuals become members with the intention to connect with other people they already know and possibly make new friends. Businesses however are also encouraged to join, creating a substantial opportunity to market slimming reviews products and services. Despite the fact that social networking websites are free or low cost, they can actually be an extremely effective marketing tool and should definitely be a strategy businesses take advantage of. Organization can use both Twitter and Facebook to broaden and engage its customer base. Using social media should be considered as free advertising. Businesses are posting information allowing everyone to find out about the goods or services you provide. Every time someone “likes” your business on Facebook, it shows up in their feed and allows all of their friends to view your recent activity and the cycle continues. The same goes for Twitter every time a follower retweets you. The feedback from customers is often used to improve services and products which ultimately increases profits for businesses. More companies are getting on the bandwagon by engaging in interactive slimming pills websites such as LinkedIn and Facebook, it's a great way to invite the consumer into your business and show them how your business is conducted. This tacic creates a sense of connection in the mind of the consumer, and ultimately encourages the customer to do business with company.
Companies are utilizing most or all social medias such as Twitter which is used to generate ideas, put the word out in cyber space, and get responses from customers. This tool has been a mine-gold for a lot of businesses and celebrities. For instance, Kim Kardashian - the business mogul, model, boutique owner - has about 5.5 million followers on Twitter. She tweets her followers about her plans for the day, where she is going, what she plans to wear to an event, etc. She also asks her tweeters for advice such as what lipstick will go with the outfit she plans to wear. Sometimes, she lets them into her world by relaying the challenges she faces and the break-ups she has been through. This allows consumers and followed to get to know them on a more personal level which is great for a business relationships. This goes both ways of course. This tactic tends to connect her with her followers, and ultimately brings her closer to them to the point where they feel they know her on an intimate level. Her strategy of using Twitter is excellent because it has increased her fan base, and she can also count on them buying her merchandise and watching her on television. Kim's public relations team is smart because they are using the new media to promote the image of Kim Kardashian, and as a result, she has gained enormous popularity and fame. Another unique hoodia business that has used new media to reach out to its consumers is Dominoes. After receiving negative reviews on quality of pizza from customer,Dominoes Pizza CEO reached out to customers via Twitter asking for feedback on ways the company can regain the customers trust, and how they can improve their services and pizza. This strategy worked because a lot of tweeters responded with solutions, and this ultimately helped Dominoes regain favor in the eyes of their customers. Again, Twitter has come to the rescue.
Businesses are desperately trying to find ways to interact and engage customers in the process of perfecting their products and services as this tactic will assure customer loyalty, and ultimately enormous profits. While social networking does work as an extra advertising strategy, social networking as a company is about talking to your consumers and creating relationships with them. This also allows you to better control your brand’s phen375 fat burner reputation. You get to keep on top of what’s being said and answer any questions or concerns because people will come to you first before asking around and you will be able to respond and recover quickly if there are any issues. Companies can receive feedback from consumers from all parts of the world or anywhere their good or service is being offered. If the feedback is positive, they can continue following their current approaches, or innovate and implement new ones. If the feedback is negative, they can approach the problem and find a solution. Over time, the brand will find it’s pattern and become more stable. Companies now have social Media experts on staff to blog about companies products and events they're involved in; this is practiced for the sole purpose of getting feed back from the customer and to win their trust and loyalty. Customers will always do business with a company they feel comfortable with and can relate to, and this is why companies spend billioons of dollars to get and retain customers. Companies are using Facebook, YouTube, and other marketing tools to reach out to their customers. The younger generation spend a lot of time on Facebook and Youtube, and companies are aware of this, and thus work diligently to profit from that market by advertising their products and services on Youtube, Facebook, Twitter,blogs etc.
Engaging in social media is not a luxury but a necessity for the survival of businesses. It's important to identify the key social media most used by the customers being targeted and then evaluate the strength of their buying power and then advertise products accordingly. This strategy is solely to maximize profits.
Blogging & Business
Social Networking allows its users to Share Multiple Points of View through blogging. A blog is like an online voice to express an idea or provide knowledgeable information about a certain topic. Business blogging increases search engine skin care products review visibility through keyword focus in a text based presentation. The exposure to different point of view can help you to learn to look at things from different angles, and it also teaches how to be more liberal towards other people's opinions. It eventually helps in overall growth of an individual. Blogs can also HGH Advanced serves as a positive way of getting feedback. For instance, if you have a product that you want to sell in the market you can post a blog about it and by analyzing people’s response towards the product this will allow you to take better decisions.
Corporate Blogs
This section has it's own page here Corporate Blogs
The use of blogs has grown among corporations world-wide. Its use has provided corporations with an outlet to reach out to its customers, as well as many benefits that may help push these corporations to the top of their industry.
Wikis on the Company LAN
This section has it's own page here Wikis on the Company LAN
How Business is Using Social Networking
This section has it's own page here How Business is Using Social Networking Social media represents low-cost tools that are used to slim weight patch combine technology and social interaction with the use of words. These tools are typically internet or mobile based. A few that you have probably heard of include Twitter, Facebook, MySpace and YouTube.
Social media gives marketers a voice and a way to communicate with peers, customers and potential consumers. It personalizes the "brand" and helps you to spread your message in a relaxed and conversational way.
There are many companies involved in social media.
Dunkin Donuts Absolut Vodka video on Youtube
BMW usinf facebook to promote Series Road Trip BMW announced that it was ranked #1 in overall in the inaugural L2 Prestige 100® Facebook IQ. BMW owns and maintains 54 distinct Facebook pages relating to its numerous geographic regions, business sections and products. BMW is known to be the ultimate social machine. The brand’s global page plays has gathered close to 5.5 million fans, and registered the highest engagement rate in the Index. With another 50+ Facebook pages catered to local markets and specific models BMW is speeding through a race and is way ahead of its competitors.
Business in the Face of New Media
Business in the Face of New Media
New Media is changing the way business is done. Not only is it making it easier but it has also created tools for socializing, meeting, networking and staying connected. It is also the cheapest and perhaps among the most effective ways to advertise for businesses.
I work for a company called Girls Rock & Girls Rule; they have created a resource for female musicians. Everything from discounts, advertising, news, shows, tours, and more. Without New Media, the company would pretty much not exist.
I get to see the change that New Media provided because I am the public relations and social media intern. So it is my job to use and update these new outlets so that they are used to our best advantage. I am right up in the new world.
I use it to promote bands, send out the newsletter, our website, and more.
But one of the greatest additions to the business world is social media. It has reall changed the way things are done.
We have a Myspace and a Facebook. Both these sites can host music and keep track of our bands but it is more than that. We use it to network with new bands and managers and promote the bands we already have. I am always using Myspace to search for new talent to do interviews with or talk to about doing a show. It provides us with more access to the outside world.
We also have a Twitter which is connected to our Myspace and Facebook. So as we update on the go the messages gets sent to all out social media platforms.
We also use websites that are only for musicians liek Reverbnation which is like the facebook of the music world.
Girls Rock & Girls Rule would not go very far without making use of these new media platforms.
Business is changing.
Virtual Worlds in Business
This section has it's own page here Virtual Worlds in Business
Virtual Worlds not only help to exchange information and ideas between customers, they also enhance collaboration within and between businesses. These platforms support a wide range of business activities and opportunities, such as training and education, product and service development, marketing and strategy creation, and finance exchange, that can be executed in new, interactive environments. Virtual Worlds in Business
Marketing and Advertising using New Media
This section has it's own page here Marketing and Advertising using New Media
How Businesses can Use New Media To Make Profit?
You all probably asked yourself how Facebook,Yahoo,Google and many other sites that offer services for free make money? Why are these sites worth so much if anyone can use them for free? The answer is simple, they make money by selling advertising space to anyone who seeks to promote their business online. These sites provide the companies with a very close link to their audience. This makes it a great area for marketers to reach targetted audiences. These sites are used by millions of users, who log onto these sites multiple times a day. New media has provided these businesses with a platform to advertise and find new customers. Here is an article that talks about how Facebook makes money enjoy! [2]
New Media Technologies in Business
“If your concept is solid, your timing is right, and your commitment to your core idea is unshakable…. ….the message has to be crafted carefully, the resources invested wisely, and the potential and actual payoff evaluated closely.”- Robert Tuchman
New Media for a business must display the concept of who you are to the outside world and it has to compel them to come inside. Making sure your website contains search engine optimization friendly text and linking it to buying strategies will help the site's ranking. The Internet is so advanced that its nearly impossible for a business to distinguish themselves, but the transport of information, data, human voice, and image will have the greatest accomplishment of all.
Amazon.com, for example, has expanded its business model to let other retailers use its logistics and distribution services. It also gives independent software developers opportunities to buy processing power on its IT infrastructure so that they don’t have to buy their own. Mobile virtual-network operators, another example of this trend, provide wireless services without investing in a network infrastructure. At the most basic level of unbundled production, 80 percent of all companies responding to a recent survey on Web trends say they are investing in Web services and related technologies. Although the applications vary, many are using these technologies to offer other companies—suppliers, customers, and other ecosystem participants—access to parts of their IT architectures through standard protocols.
Creative leaders can use a broad spectrum of new, technology-enabled options to craft their strategies. These trends are best seen as
emerging patterns that can be applied in a wide variety of teeth whitener reviews businesses. Executives should reflect on which patterns may start to
reshape their markets and industries next—and on whether they have opportunities to catalyze change and shape the outcome rather than
merely react to it. [3]
Facebook and Business
Social network site is playing more and more important roles in business areas. According to the report done by Rebecca Browne from University of New Castle, the report points out that social networking site is a new tool to help company to build good relationship with customers, also the report found that customers who are more willing to get involved in the communication with companies are more likely to buy the companies products. Traditionally, companies like to invite customers to attend business activities, in order that they can maintain better relationship with customers. However, with the advent of social networking sites, customers are more likely to use social network site to communicate with the companies rather than attending business events. The reasons that customers prefer using social networks are that social networks provide less effort and less costly ways to interact with the companies. The report also found that customers like to response companies rather than initiate communications with companies. Therefore, this explains why customers like to use Facebook than using other social network site to rate products of companies, because it is more convenient to use. Customers can share the products they like by simply clicking the like button on the Facebook and they don’t need to put too much effort to write comments about the products. Chat H. Pollitt argues in his paper ”Facebook Evolution” Facebook is a very effective tool to strengthen marketing strategies. He points out that social media was usually considered as a complementally marketing channel of its official website. This was same for Facebook, because its Facebook for business didn’t create multiple web page function so that Facebook didn’t provide as much information as companies’ official site. Facebook can be used as a a great resource for creating brand attentiveness. Facebook is becoming popular amongst a variety of age groups and can be a center peak for creating your relationship with your consumers. It can also be great for communicating promotions, or events taking place in the future. Facebook can be a useful tool for seeing what users are saying about you and your brand. Relationship management is crucial for any company or organization so maintaining it is also a goal worth fulfilling. Moreover Facebook didn’t support on-line shopping functions. This shortcoming meant that Facebook could not be used as a substitute of companies’ website. Facebook is a place to make connections, not to buy products and services The worse thing was that people usually would not click on the link on Facebook, which can connect them to the companies’ official website to do the on-line shoppin. However, now situations changed with the advent of a new application called “Tab site, Which enable companies to build multiple-page on its website, moreover, some Ecommerce development firms realize on-line transaction functions, which makes Fan page more comprehensive just like companies websites. For example, According to the article “Social Media”: selling on Facebook. Flowers.com takes benefits from these applications. In addition to realizing on-line purchasing function, the shopping pages can be customized in to different style. This makes customers enjoy the shopping experience.[4][5][6]
In order for business to grow on Facebook there are now options that instead of creating a personal Facebook account, you are able to create a business Facebook account which is recently one of the new changes Facebook made in order to help businesses and bring in more revenue. Business accounts are designed for individuals who only want to use the site to administer Pages and their ad campaigns. The only downside about a business account is that it has limited access on the website because they will not be able to view the profiles of users on the site or other content on the site that does not live on the Pages they administer. Business accounts can also not send out friend requests or be found in search. The only reason to have a business account is to view and edit all of the Pages and Ads created by the account and by adding more content to the Pages such a photos, videos, events, and more information. [7]
Twitter and Business
John Jantch argues in his report: “using Twitter for business” that Twitter is a good platform to provide customer service. Evidence shows that a lot of companies are beginning using twitter to provide technical support to customers, and that companies take advantage of twitter to broadcast function to promote their products. Several companies develop tools for Twitters, which makes twitter to provide customer service and broadcast their products more effective and efficient. Twitter users are usually engaged in one to on conversation. Instead of brainstorming sessions, Twitter can help innovate new business ideas that can be used to expand the existing business setup.Twitter allowes businesses and organizations to receive feedback from both loyal and new consumers. They can use it to their beenfit to expand and improve their business. All the feedback it brings for the business can also help entrepreneurs improve the customer service by addressing the complaints of customers and taking action to resolve mistakes and problems.
Now there is a tool called Yammer which enables companies to send tweets to a group of people you designated. Another interesting tool is Hootsuite. Users can easily switch to different accounts within Twitter, which enables companies to monitor different brand accounts. These tools make Twitter more useful for business.[8]
In Twitter, more and more companies are now using social networking websites for job recruiting. This allows hunting for job candidates to be easier. “Social networking technology is the absolutely the best thing to happen to recruiting – ever”. The ability to reach out and message people to allow communication between perspective employers and employee is amazing. They are able to learn about one another before actually meeting and setting up an interview. There is also a section for Twitter specifically used for business : Twitter "[9]
Use of Twitter by businesses to Forecast Trends
In addition to that, Twitter has become an important supplemental tool in forecasting and analyzing various trends and events. According to the article “Twitter as Medium and Message”, “Twitter data may help answer sociological questions that are otherwise hard to approach, because pooling enough people is too expensive and time consuming”. Since Twitter reports are available in real time, various agencies use this tool as a supplement to their main systems for monitoring various conditions. For example, according to the article “Twitter as Medium and Message”, the U.S. Geological Survey uses Twitter messages to monitor seismographic activity. They can simply run a search on the words that they are interested in and might get an alert about upcoming changes in the seismic activity. Of course there are false alerts, therefore by no means Twitter should be the only source for tracking specific events and conditions, but Tweets can provide more color on peoples’ emotions and experiences and can help measure impact of anything happening. Twitter also supplements the polls, helps track national mood and attitudes toward global events. Real-time tweets can help estimate the impact and magnitude of the events. Mislove, an assistant professor of computer science at Northeastern University thinks that “it is going to be one of the most important datasets of this era, because we are looking at what people are talking about in a real time at the scale of an entire society.”
Twitter and Hiring
Likewise, Twitter has become a great tool for hiring. Many companies leverage Twitter for finding employees. The greatest advantage of using Twitter is that employer can see potential employees in the informal setting, review their connections and interests. It gives them an understanding of who this candidate is as a person and provides a more complete picture of the potential interviewee as oppose to just interviewing someone in a very formal setting. It also allows the employer to list job positions directly and cut down on the cost of recruiting agency.
LinkedIn and Business
LinkedIn allows for anyone to connect with professional people around the world. This website is more of a professional website which helps you exchange knowledge, ideas, and opportunities with a broader network of professionals. This website allows you to create your profile of educations, past job experiences, organizations, and so much more. This website is for a mature audience and is very user friendly allowing you to easily edit and change your profile.
In the reference below, it shows how LinkedIn has 7 different ways to generate business: find a contact in any company, selling a product, looking for an employee, looking for information, doing business in a new city, looking for business partner and creating a reputation. To network with people and potential business partners, you are able to use the email system provided to message people and have features for Q&A. The best feature quoted by Zale Tabakman is "searching feature to let you find other people" because of the ability to filter by company, name, industries, and cities. Effective LinkedIn use requires a large network. "Linkedin is for people who need people". LinkedIn is valuable for many different purposes, especially for business. [10]
LinkedIn and Hiring
Employers use Social Networking sites for hiring more than ever before. LinkedIn became one of their main hiring tools. Since it is a professional networking site it allows the employer to research the credentials of potential candidate. Th employer can see you resume and the references online before you even come in for the interview, therefore your LinkedIn page has to very professional, up-to date and reflect only true information. Do not list anything offensive since it can hurt your potential employment.
Interesting information from WSJ regarding use of Social Media for recruiting to point out how vital Social Media became in this process:
GoodSearch: A Search Engine with a Heart
Search engines have devised new programs to help nonprofits, schools, and charities benefit from the advertisements that appear whenever anyone enters a search term. Two search engines that are offering such services are GoodSearch and GOOGLE. GoodSearch funnels 50 percent of its ad-generated revenue to various nonprofits each time one of their supporters types in a new search term,. Google Grants program allows nonprofits to spread their messages by allowing them to place free advertisements that show up alongside Google search results.
"When I read that Internet search engines generated close to $6 billion in advertising," said GoodSearch co-founder Ken Ramberg, "I thought to myself, 'What if even a fraction of that money could go toward good causes?'" GoodSearch expects a nonprofit organization to receive around one penny each time a visitor conducts a unique Web search. Although a penny is a small amount, but those pennies can add up quickly.
More than 22,000 non-profits and schools are now generating revenue from the site and more than 100 charities and schools are registering daily. • The Cystic Fibrosis Foundation went from 3,040 searches in June to more than 47,000 searches in September, and GoodSearch searchers have, in the process, generated more than $1,500 in ad revenue for the Foundation.
• The Elephant Sanctuary in Tennessee, the country's largest habitat refuge for endangered elephants, has raised more than $1,900 in just a few months.
• The Penn State Dance Marathon, which helps thousands of children and families fight pediatric cancer, raised more than $1,400 by promoting the site and having people do their searches through GoodSearch. [11][12][13][14]
Google Grants: Free Publicity for Your Nonprofit
Google is leveraging sponsored listings to help nonprofit organizations. Google Grants program allows the nonprofits organization to advertise by providing them with free Sponsored Links, ads that appear to the right of the search-results based on the keyword whenever a user submits a Google query. To apply for a grant, the organizations have to submit an application. An application might take up to six weeks to process and the organization might have to wait up to six months to qualify and receive its grants.
Google Grants is a part of the Google program that focuses only on non-profit organizations. Qualified Google for Nonprofits organizations can gain access to a variety of different product offerings, such as grants, etc.
As google had mentioned, The Google Grants program currently works with over 6,000 organizations. It works with them in order to achieve their goals by helping them promote their websites by advertising their organizations on Google. One way is by putting up ads when users search on Google related topics. For example when you search for "world poverty" on Google, text ads related to world clear skin max poverty appear on the right hand side. When you click on one of the ads, you are brought to the website being advertised.
"Google Grants recipients use their award of free AdWords advertising on Google to achieve various goals, whether it's to raise awareness about an issue, increase Web traffic, or reach new donors or potential volunteers," Sandberg said.
Organizations that receive a Google Grant are awarded an with an online advertising account which can be used to outreach the general public, advertise about fund-raising activities, and inform the audience about the recruitment of volunteers. Google Grants participants have found much success with the program. For example, the US Fund for UNICEF's e-commerce site, Shop UNICEF, experienced a 43 percent increase in sales over the previous year, while CoachArt an organisation supporting children with life-threatening illnesses through art and athletics programs has seen a 60 to 70 percent increase in volunteers.
For example, the Environmental Law and Policy Center gets up to $10,000 worth of Google ads provided free of charge each month to help promote its green efforts. A search for "Hillary Clinton" turns up an ad suggesting the ads link to IowaGlobalWarming.org. [15][16][17]
Eligible nonprofits include, but are not limited to, the following focus areas:
Animal rescue & conservation, Arts, Disaster & relief services, Education, Environment, Health, Science & technology, Voluntarism & community outreach, Youth advocacy & programs
New Media effects on Managing and Hiring
There are a lot of heads butting out there in the corporate world regarding their opinions on the roles new media should play within a company. Most old school approaches believe employees do not need access to the internet, their personal email, or anything from outside of the corporate office that could distract employees from doing their jobs and lowering efficiency. Your place of employment should be respected but certain freedoms should not be placed under lock and key. Most knowledgeable managers will know that people are not meant to be robots and some form of downtime on a daily basis does the mind and body of their employees good and keeps them from burning out. You will find most capsiplex corporate offices lax in their approach to controlling every aspect of what an individual can and can not do during the work day. Of course there are some issues that are no brainers and every Human Resources department will take very seriously such as viewing porn, viewing or participation in hate group web sites, and attempts to maintain side businesses on company time such as ebay auctioning. Companies put in place controls to either monitor or block access to content that is regarded as inappropriate within the walls of the organization and on company equipment. One thing that is certain with the immense growth of tools and popularity that the internet has developed it is rare to find any job role that can not at this point take advantage of offering internet access to its employees. Especially with the vast amount of information and quick access to any kind of information available that Google and other search engines have been able to deliver.
Social Networking finds itself deep in fuzzy territory when it comes to whats appropriate on company time. Sites such as Myspace, Facebook, and twitter have been viewed as a juvenile pastime by many heads of organizations. But they are vastly being adapted not only by more mature generations but by corporate initiatives to have value in maintaining relationships and providing services. Even companies now come out with their own Myspace and Facebook fan pages to keep the followers intertwined with business marketing developments. There will always be the argument that these sites are tools of leisure and have no place in the office space and that their primary function is the absorption of concentration of employees of what they should actually be working on which in turn lowers efficiency and production. At this point with the revolutionary changes of phones now having texting, instant messaging, Facebook and Myspace apps for Blackberries and Iphones its almost impossible to think you can control social networking. Many learn to embrace it and roll with the new.
There is an interesting trend that is also making way with the younger generation and employment opportunities. With the younger generation so intertwined with their social networking and new media and it being such a big part of their lives its only natural they would seek to use these forms of communication to their advantage once they are in the working world. It is not uncommon now to have interviews inquire on the policies of internet use and social networking sites such as Facebook. With so much of the college graduates already comfortable with this technology it has become a freedom that is expected now in the workplace. Many turn down opportunities that place too many restrictions on their use of personal freedoms. From the other point of view there is also a change happening. Many companies now seek employees that are tech and internet savvy. The expansion and usability of the internet for company use is being more and more proven and demanded as we further reach out into this global marketplace. Companies now want the fresh young approach to drive processes into the next century and they want the employees that understand this technologically changing world at their finger tips. This article by Amber Naslund is a good example of how human resources departments will now scout for personality traits that exemplify the use of technology and all its applications. [18]
Another interesting trend is how virtual worlds are used by companies for recruiting purposes. Companies can use virtual worlds such as Second Life to connect with potential employees conducting virtual job interviews and collecting resumes. For example, Cisco organized a virtual job fair in Second Life to attract engineers willing to work for the company.
In a business perspective, more and more companies are now using social networking websites for job recruiting. This allows hunting for job candidates to be easier. “Social networking technology is the absolutely the best thing to happen to recruiting – ever” (Langfitt). A popular website like LinkedIn, has a network of eight million professionals across the world that one is able to reach and email each other. In addition Facebook is also used by employers while recruiting the new Employees. Facebook has been a new weapon for hiring employees. They check for the inappropriate contents and pictures in Facebook. In a sense, social networking is a community that brings together everyone involved.
Social networking sites are prominent particularly to college students or anyone around that age group. Therefore the content that is being shared on the regular can contain personal and private images or the content may not be professional and can harm a person’s reputation. This, of course, led to a new trend known as "Facebook Firing" as mentioned in the Wall Street Journal. “Inappropriate actions or content posted on your personal time may have employers evaluating your fitness for current or potential employment.” (Trottman, 2011) Social networking site users, specifically college students and employees are starting to see the risks of disclosing confidential information on the internet. This became a greater issue for them ever sense employers began gaining access to these sites, such as Facebook, and use any information they come across as a dynamic in employment and hiring decisions. According to a survey given in July 2006 by the U.S. National Association of Colleges and Employers, just about 27% of employers have “Googled” their job candidates or searched for their profiles on social networking sites. (Kennedy, 2007) Social networking sites are one of the quickest ways to obtain information. “Organizations are actively leveraging the power of social networks to find new business opportunities, new groups of like-minded individuals and companies, and new sources of industry specific wisdom, advice and expertise” (Wilson,2009). These privacy concerns are imperative to think about when creating a profile and in the process interviewing for jobs. There are terms and conditions that Facebook lets their users know but do not guarantee security. “Facebook states they will attempt to protect their user’s information, but do not guarantee protection and refuse to take responsibility for certain breaches of protection.”(Kennedy) In addition to background checks and other verifications, companies currently use similar procedures to obtain external information concerning probable job candidates. This is done for the benefit of the companies. Companies do this to look after themselves and do proactol plus everything in their power to avoid risk and involved themselves in issues that can harm their reputation. “Companies perform these necessary tasks to protect themselves and their organization by mitigating risks through due diligence and exercising a distinguished degree of care when evaluating job candidates and clients. (Kennedy) Many companies believe that by investigating they are able to evaluate applicants based on private information which is not so private if available for the public on a social networking site.
How New Media Changed Business
From Donald Bulmer and Vaness DiMauro Research:
"Online communities and professional networks have arguably changed the way we do business and are, in themselves, new ecosystems, virally creating communities within communities that drive brand recognition and brand experience—beyond the control of most companies to manage. Professional networks facilitate vast interactions, connections, and networks of people by enabling collaboration anywhere and at any time.
This shift has disintermediated many long-standing marketing, communications, and selling beliefs that have traditionally guided how companies interact, support, and collaborate with their customers. We now work in an environment where companies have diminished control over the reputation of their brands, products, and services as the wisdom of crowds increasingly dictate the rules of reputation management and selling. Through the use of social media, customers and prospects now have an almost instantaneous platform for discussion of their ideas, experiences, and knowledge. Increasingly, the use of social media is playing an important role in the professional lives of decision-makers as they utilize the tools and mediums before them to engage their decision-making processes. The social nature of decision-making has increased with impressive strength, connecting generations of professionals to each other—changing the dynamics of customer relationship management, marketing, and communications—forever."
E-Commerce
This section has its own page here E-Commerce
M-Commerce
This section has its own page here M-Commerce
References
1. Lee Miller, Jason. “Wanted: New Media Business Models” WebproNews. 03/15/2009.[19]
2. http://www.marketingpilgrim.com/2007/08/facebook-really-does-make-money.html
3. Manyika, James M., Roger P. Roberts, and Kara L. Sprague. "Eight business technology trends to watch ." McKinsey Quarterly. N.p., n.d. Web. Dec. 2007. [20]
4. http://www.duplication.net.au/ANZMAC09/papers/ANZMAC2009-328.pdf
5. http://www.practicalecommerce.com/articles/1823-Social-Media-Selling-on-Facebook-
6. http://kylelacy.com/facebook-evolution-business-communication-tool-to-viable-conversion-platform/
7. http://www.facebook.com/help/?page=721
8. http://johnjantsch.com/TwitterforBusiness.pdf
9. http://www.npr.org/templates/story/story.php?storyId=6522523&sc=emaf
10. http://www.slideshare.net/ZaleTabakman/7-ways-to-generate-business-with-linked-in
11. http://www.techsoup.org/learningcenter/funding/page5652.cfm
12. http://www.usatoday.com/money/smallbusiness/columnist/strauss/2006-11-19-giving_x.htm
13. http://money.cnn.com/magazines/fsb/fsb_archive/2006/03/01/8370310/index.htm
14. http://abcnews.go.com/GMA/MellodyHobson/Story?id=2724129&page=1
16. http://www.google.com/grants/details.html
17. http://www.clickz.com/3627925
18. http://www.socialmediatoday.com/SMC/144949
20.http://cacm.acm.org/magazines/2011/3/105332-twitter-as-medium-and-message/fulltext
Cases
This part will deal with the many cases that are involved with New Media
A partnership between Old and New Media - Examines an interesting partnership between Curbed, a blog network and the Village Voice, an established weekly newspaper --Awad Sayeed
