New Media and Fantasy Sports Ventures

From Baruchnewmedia

New Media and Fantasy Sports Ventures

by: Chris Lerescu

Fantasy Sports Ventures Inc. (FSV) is a combination of a marketing and media company centering around fantasy and digital sports. FSV is made up of two primary business units:

- Fantasy Players Network

With a collection of more than 250 of the top fantasy sports web sites and related properties it's no wonder what the big fuss is over this franchise. Fantasy Players Network includes a wide range of high-quality sites, specializing in fantasy sports for pro football, baseball, basketball, hockey as well as college football and basketball.

- FSV Digital Sports Advisors

This technology provides consulting and advisory services "for brand marketers, media companies, and sports leagues, teams, and associations". A multitude of services are offered including "industry competitive analysis, digital rights strategy development, fantasy sports marketing, content evaluation and planning, and monetization services." Given the team of over 250 top fantasy companies FSV governs over, its quite obvious the company offers "unparalleled expertise to its consulting engagements."

More on Fantasy Sports Ventures

With such a vast array of the top fantasy sports companies its not a surprise that Fantasy Sports Ventures is rivaling top companies like ESPN and Fox, as described by Forbes.com columnist Tom Van Riper in his superbly titled article "The Biggest Sports Site You've Never Heard Of". The article focuses on how this company came to be one of the leaders in the fantasy sports field in under 3 years. Through the visions of once National Football League (NFL)head of new media, Chris Russo, this company blossomed in no time "His secret: Utilizing a handful of small, independent football sites catering to hardcore fans. Sharing stats and other content with micro sites drove the first waves of fans to the league's Web site to play fantasy football, and the push was on." With Russo steering the ship it seems this franchise has no limits and will continue to prosper in this continually developing environment. "An estimated 25 million Americans play fantasy sports, with the average player spending more than $150 per year on fantasy games and related products. That adds up to a $3.8 billion industry, which, Russo figures, doesn't all have to be ceded to the likes of Yahoo, CBS and ESPN."

References

http://www.fantasysportsventures.com

http://www.forbes.com/2009/04/16/fantasy-sports-ventures-business-sports-fantasy-sports.html