Online Streaming and Old Media
From Baruchnewmedia
How has the increased availability of videos on the internet affected audience viewing habits and expectations of video content?
Contents |
Completed Research
Various perspectives
- Economic
- Internet ad space is an extremely viable market, but what are the limitations in terms of demographic, costs and impact?
- What economic opportunities are there for the site owners and video creators?
- Technological
- Is this the best or most innovative use of this new media, online videos?
- How are things improving now and how does it compare to old media?
- What changes are likely to occur in the near future?
Effects on society
- Positive
- Increased outlets for free expression (?)
- Low budget direction
- Increased dissemination of information
- Flexibility of scheduled television programming
- End-user controlled viewing
- Negative
- Unfiltered and uncensored content can be inappropriate and offensive
- Potentially distracting for employees and students
- Widens the gap of the digital divide
- Increased movement of social interactions from the physical domain to the digital domain
Impact
- Foreign interest
- Personal interest in foreign entertainment makes it very easy to keep up with the newest and popular shows and music, which would otherwise receive little or no coverage in the United States.
- There are still issues of the unauthorized distribution of copyrighted materials even across international borders.
The future of old media
- Television
- In what ways have online videos taken viewer interest away from the television set?
- What reasons explain why televisions are still viable in terms of ad revenue and viewer ship/ratings?
- How has viewer ship changed over the years and what part of it can be attributed to the advent of popular internet video sites or video sharing in general?
- How can both online videos and television broadcasting work synergistically to increase the capacity of each other?
